Crane FS Our Values - Media Campaign 2020
March 1, 2020
Crane Co was founded by Richard Teller way back in 1855 and has over 150 years become a company with a diverse portfolio which comprises 4 key business segments, these are Aerospace & Electronics, Engineered Materials, Payment and Merchandising Technology & Fluid Handling.
The Crane logo is the visual entity that binds all these businesses together with a classic design – which is clean and simple, with a sans serif Helvetica typeface that imparts great legibility and is also instantly recognizable.
The new Crane Fluid Systems media campaign draws on the traditional Crane Co corporate brand identity and re-purposes it to drive forward key messages about our values, philosophy dedication to customer care and to energy efficient solutions that are vital to us all.
